Event Management Course

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5.0
4 reviews
Enrolled: 254 students
Duration: 8 weeks
Lectures: 121
Video: 120 minutes
Level: Intermediate

What you will learn:

  • Students will have a clear understanding of what Event Planners do
  • Understand the different types of Event Managers
  • How to start your career in Event Management
  • Different types of specialisations in the field
  • Learn the types of services you will have to attend to
  • The importance of marketing yourself 
  • How to sell and book your clients 
  • Learn how to plan, implement and execute 
  • Learn what to include in your portfolio 

At a glance

  • Institution: L’école & Dawat
  • Subject: Event Management
  • Level: Certification
  • Prerequisites: None
  • Language: English
  • Video Transcript: English

Detailed Syllabus Breakdown

File size: 88 kb

Section 1: Introduction

1
Learn about the Instructor
2
What is the course about?
3
What will you learn from the course?

Section 2: What is Event Management?

1
What is an event?
0:47
2
Different Departments that come into play
1:00
3
What is an Event Manager?
1:00
4
Traits of Front Hand Event Managers
1:10
5
Traits of Back Hand Event Managers
1:40
6
Case Study
1:15
7
Responses for Case Study (Front Hand EM)
1:40
8
Responses for Case Study (Back Hand EM)
1:15
9
Responses for Case Study (Business Owner EM)
1:20
10
How to choose what department you would like to work in?
5:00
11
How do different departments come together?
1:15
12
Slides One
13
Quiz One

Section 3: How to start your career in Event Management?

1
The Two Routes You Can Take
0:40
2
Start Your Own Business
6:40
3
Work for Someone else
3:15
4
How to Find Your Niche
2:00
5
Slides Two
6
Quiz Two

Section 4: Business Process Management Creating a Business Plan

1
What is business process management
1:30
2
Self-evaluation
1:20
3
Self-evaluation questions
10:25
4
Creating your user persona
5:20
5
Am I prepared to spend time and money?
2:40
6
Financial management questions
3:15
7
How will I set up a legal structure for my business?
3:15
8
How will I advertise my business?
3:00
9
Slides Three
10
Quiz Three

Section 5: Working for Another Event Company

1
Departments you can specialize in
3:50
2
The Ideal Event Planner
2:00
3
What you should expect before going into specialization
5:50
4
Issues You might Face in Each Department
6:50
5
Which Field would you want to specialize in?
1:40
6
Slides Four
7
Quiz Five

Section 6: Event Management - Around the Globe

1
Event Management Around the Globe
1:25
2
Know Your Seasons
3:15
3
How Does This Affect Your Day to Day Event Management?
3:25
4
Slides Five
5
Quiz Six

Section 7: How Does Technology Change the Game?

1
How does technology change the game?
3:30
2
Using 3D Designs in Event Management
1:30
3
3D layout discussion
3:30
4
Augmented Reality / Virtual Reality
2:30
5
Slides Six
6
Quiz Seven

Section 8: Best Practices

1
Best Practices
2:50
2
Gain relevant experience
2:40
3
Start Small
2:10
4
Expand your network
2:40
5
Slides Seven
6
Forms of Marketing pt1
4:00
7
Forms of Marketing pt2
4:00
8
Create your Marketing plan
4:40
9
Things to keep in mind
3:15
10
Email marketing
2:40
11
SMS marketing
3:00
12
Google Ads
3:10
13
Google Analytics
4:30
14
How to Lower Bounce Rate
3:25
15
Social Media
2:00
16
Cold Calling
1:50
17
F2F Marketing
3:00
18
USP Slogan
1:40
19
Video Tips
2:40
20
Slides Eight
21
Quiz Eight

Section 9: Operations in Event Management

1
Operations in event management
1:20
2
Layout Discussion
3:10
3
On Floor Planning
2:40
4
Calculations
2:40
5
Vendor Management
3:55
6
Warehouse Management
4:30
7
Escalation Management
3:30
8
Disaster Management
3:50
9
Costing
6:10
10
Slides Nine
11
Quiz Nine

Section 10: Project Management Tools used in Event Management

1
High level project management tools and tricks
4:30
2
Asana Board
2:00
3
Kanban Board
2:30
4
Jira and its use
2:00
5
RCA Analysis
2:20
6
CBR and BCR
1:50
7
CCB and its importance
3:50
8
Opportunity cost
1:40
9
SOW and scope of work
2:40
10
Triple constraint
2:30
11
Schedule management plan
3:50
12
Slides Ten
13
Quiz Ten

Section 11: Sales in Event Management

1
Who is afraid of selling
4:40
2
Introduction in sales
1:15
3
The sales process
6:00
4
Build rapport
5:30
5
Inquire
2:10
6
Offering
4:00
7
Pricing
1:50
8
Closing
2:40
9
Things to remember in sales
3:50
10
Emotional intelligence
3:45
11
Quotations
6:00
12
Contracts
8:00
13
Slides Eleven
14
Quiz Eleven

Section 12: CRM

1
Current Strategies
4:40
2
Current Strategies Part 2
4:10
3
Create strong employee loyalty
3:45
4
Build Trust through relationships
4:45
5
Know your client
2:30
6
Understand KPI
5:00
7
Net promoter score
5:00
8
Importance of complain system
5:00
9
How to improve CRS
4:30
10
Slides Twelve
11
Quiz Twelve

Section 13: Event Lifecycle

1
Event Lifecycle
6:40
2
Slides Thirteen
3
Quiz Thirteen

Bonus Lectures

1
Mistakes I Made
17:15
2
End Goal Domination
3:10
3
Slides Fourteen
4
Bonus Quiz
5
What you can do next

Live Lectures

1
Session 1
2
Session 2
3
Session 3
4
Session 4
5
Session 5
6
Session 6
The course will be certified by L’ecole University x Dawat PK.
You’ll get access to course videos for two months so you can learn at your own pace.
There are no prerequisites to this course as you will learn the foundations of starting your career in the Event Management Industry.
Join our facebook and instagram pages to stay in the loop for further updates!
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